Google Analytics 4 Landing Pages: Reporting Guide

Landing Page Report

Drill down further in your report to find your highest converting traffic sources. Use the Source/Medium to see what’s driving traffic to your landing pages. If you’re running ads to a particular page, you’ll be able to check out the number of page views, and additional metrics such as conversion rates, number of purchases, and more.

  • Use an automated tool, CRM, or plugin to track your landing page data and ensure your landing pages are performing as they should.
  • Launch a store that comes with everything you need to start selling, including marketing tools.
  • Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning.
  • Your combined efforts, which could include email campaigns, paid ads, social media posts, and other popular methods, are reflected in the number of total visits to your page.
  • To see a different metric in this report, click the dropdown menu in the upper left and select a metric.

How do I figure out the number of clicks on certain element of my homepage? I don’t want to know how many pageviews a particular article had, I want to know how many people found that article after clicking the link I posted for it on my homepage banner. Trying to find out how effective promoting it on the homepage like that was. The Landing Pages report shows you which pages are greeting your website visitors. These landing pages are oftentimes the first experience a visitor has with your website. You can use the Landing Pages report to help your organization answer a variety of questions about the performance of your website.

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How do you analyze a landing page?

  1. Google Analytics. Google Analytics is the bread and butter of landing page analysis and optimization.
  2. SEMrush.
  3. HubSpot.
  4. Google Search Console.
  5. Call Tracking.
  6. Number of Visits.
  7. Conversion Rate.
  8. Bounce Rate.

If you’re not using landing pages yet, you’re most definitely wasting a big chunk of your ad spend and attention. Use this whitepaper to learn how landing pages work, how to use them, and how to build good ones. People like to share interesting or valuable information.

Where is the Google Analytics report for landing pages?

Your landing page report for Search Console lives under the Acquisition tab in your Google Analytics dashboard. This report is limited to landing page data from search results. You’ll be able to create better campaigns for your target audience, increase the number of users, increase their average time on your page, and generally increase conversions. To view unique visits and conversion rate, you’ll first need to enable Track with Mailchimp in your landing page settings.

  • For example, if you use a squeeze-style landing page, it’s expected that your user will either leave or convert because there are no other click-through options.
  • There are a couple potential causes that come to mind.
  • To set up our report, I am going to include the top 25 landing pages.
  • In the text box on the right, paste the URL for your landing page (that /xyz/ from our above example).
  • Only by setting goals can you accurately assess the success or failure of any single acquisition channel.

Read the help article from Google to find out how to filter, customize, and adjust the report. You can find the Landing page report in the Engagement topic in the left navigation of your dashboard. If the Engagement topic section isn’t there, you can add the report through the report library. ‘Landing Page’ shows the path along with any query parameters for the first page someone views in a session. Navigate to ‘Reports’ and select ‘Library’ at the bottom of the reporting menu. MonsterInsights is the best Google Analytics plugin for WordPress.

Using Advanced Filters to Get More Information

Typically these pages don’t have navigation, and they are used to capture email addresses or promote a product. A landing page does not need all sorts of colorful or complicated designs. The design is aimed to enhance the text and the copy, and subtly improve the customer’s journey down your page. It is not meant to take attention away from the copy, unless really necessary.

So, now you can start to add charts and other visual representations of the data to give this report a professional and user-friendly touch. Finally, clickSaveto save your goal and start tracking your landing page conversions. Since tracking landing page conversions should be your top priority, we’ll first show you how to access this key metric. The metrics we listed above are undoubtedly the most important ones you’ll need to track to stay on top of your landing page performance.

Add a filter or comparison (optional)

This will add another column to your report showing the source of your landing page visits, plus additional metrics like time on page and bounce rate for each source. All these metrics help you to analyze your landing page data and do the necessary adjustments to improve user experience and increase conversions. A bounce rate is the number of times a user bounces from your website versus the total number of visits or sessions you have had within a specific time frame.

Before I start looking at month over month performance, I want to have a better idea of what’s driving traffic to my web pages. Paul wants to see a historical comparison of the conversion rates for his webpages. So, most digital marketers think of a landing page as a webpage intended to get their visitors to perform one action – purchase, sign up or opt-in. Today, we’ll look at how to use the Landing Page Report. Not only that, but we’ll learn how you can quickly make this report even better, by combining it with your Source/Medium data. You can also check out how well your page is performing when it comes to organic traffic, which is traffic generated from Google search results or a different search engine.

#16 Google Analytics 4 BigQuery

The Source/Medium tells us how people are finding our landing pages. Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling. You don’t need to be a marketing expert to learn Google Analytics.

  • As soon as you set up the measurement code for Google Analytics on your website, you will begin to see the pages people land on.
  • BlogGoogle Analytics 4 Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.
  • If you are getting data for this subpage, when you go to the Landing Pages report, what info do you see under “Source”?

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