10 Best Consumer Staples Stocks Of May 2023

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Consumer staples are defensive stocks that sell essential products and can hedge consumer cyclicals in a portfolio by experiencing steady demand in down markets. The consumer staples sector also often lures investors with its components’ rich dividend yields, which tend to be larger than those generated in other sectors. Because of their slow and steady nature, consumer staples stocks can also not only continue to pay dividends through recessionary periods but often continue to increase their payouts. According to “Dividend.com,” the annual dividend rate increased 8% over the 20 years ended in 2015.

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Speciality retail includes the companies that specialize in selling only one type of goods such as electronics, cars, or furnitures. Economic GrowthEconomic growth refers to an increase in the aggregated production and market value of economic commodities and services in an economy over a specific period. They are non-essential commodities like fancy bath work, branded clothing, or the latest video game edition. People will prioritize spending towards commodities that will guarantee their health and survival if their income is insufficient. Also, they will choose to preserve money and impede purchasing discretionary items if the economy is weakening.

Consumer Discretionary ETFs

They include restaurants, hotel chains, airlines, furniture, high-end clothing retailers, and automobile manufacturers. These are also the goods and services that people cut first when times are tough. Inflation refers to the rise in the prices of most goods and services of daily or common use, such as food, clothing, housing, recreation, transport, consumer staples, etc. Inflation measures the average price change in a basket of commodities and services over time. The opposite and rare fall in the price index of this basket of items is called ‘deflation’. Inflation is indicative of the decrease in the purchasing power of a unit of a country’s currency.

This broad defensive sector includes hospitals and other healthcare facilities, insurance companies, drug and medical instrument manufacturers, and biomedical companies. Healthcare is a defensive sector because these companies offer products or services that consumers will still need to buy in hard times. After all, health is a primary concern, and people still visit doctors and refill their prescriptions even when they can’t afford other goods. The largest consumer staples companies have been in business for decades, some for even more than a century. Since they sell products that are always in demand, consumer staples stocks sustain long-term brand value—and that translates into long-term stock value for investors. The demand for consumer discretionary goods is typically much more elastic in comparison to consumer staples goods.

Diversified Consumer Services

Instead, they tend to buy only necessities such as food, healthcare services, and basic utilities. If you purchase defensive stock funds that invest in industries like these, your holdings should, in theory, decline less than others. That is because the assets that make up your fund are stocks that have historically remained steady in price during market declines.

  • Along with hygiene and food products, consumer staples also include household maintenance products, such as cleansers for then kitchen and bath areas.
  • Additionally, you can purchase an exchange-traded fund that follows the sector, such as the Consumer Discretionary Select Sector SPDR® Fund.
  • Costco Wholesale Corp. is a good example of a consumer staple stock.
  • The consumer staples sector had middle-of-the-pack returns during the bull market discussed above.
  • Since it’s hard to predict the ups and downs of the economic cycle, it’s tricky to guess how well a cyclical stock will do.

By providing a service that is consistently used, utility consumer staples meaning grow conservatively and do not fluctuate dramatically. For example, non-durable household goods like toothpaste, soap, shampoo, and dish detergent may not seem like essentials, but they really can’t be sacrificed. Most people don’t feel they can wait until next year to lather up with soap in the shower. Cyclical stocks are volatile and tend to follow trends in the economy. They can also be paper towels, toilet paper, and window cleaner for example. This means that these foods are very important to most Asians diets.

What Is the Consumer Discretionary Sector?

The advertisements almost always have children either enjoying a cereal or playing with a toy. Gross domestic product is the monetary value of all finished goods and services made within a country during a specific period.

During an economic decline, consumers still need staples, such as cereal and milk, and they may even increase their use of so-called “sin stock” products, such as cigarettes and alcohol. Knowing this, some investors buy defensive sector funds, such as Vanguard Consumer Staples ETF , when they think a recession will occur. The consumer discretionary sector consists of a variety of industries that can be sensitive to changing economic conditions and bellwethers of consumer spending. The companies included in these industries react and adjust to changes in consumer discretionary income and purchases of non-essential products and services.

When investors suspect that the economy is headed for a decline, many begin to pad their portfolios with defensive sector funds. This allows them to perform better than the broader market during a market correction or a bear market. This is because the demand and quantity purchased do not exhibit a proportional relationship with the economic cycle. As a result, the consumer staple industry remains competitive and attractive even during the recession, as people don’t choose to hinder spending on consumer staples. The consumer discretionary sector’s manufacturing segment includes automotive, household durable goods, textiles & apparel and leisure equipment. The services segment includes hotels, restaurants and leisure facilities, media production and related services, and consumer retailing and services.

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In the ’60s and ’70s, the Selectric was an office staple, but the growth of PCs and daisy wheels forced the machine into retirement by 1986. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our partners. Another soft drink giant from the south, PepsiCo started in the 1890s in North Carolina. The company went broke during World War I as a result of sugar rationing, but it was later purchased—along with its famous cola recipe—by a holding company. To a large extent, the effects of the decline of the great export staples spread throughout the local economies of the outer regions.

What Are Some Examples of Consumer Discretionary Companies?

I wanted to add that many companies study consumer buying behavior to determine which products consumers prefer and why. Increase in the prices of goods and services is also a factor to consider as the involved labour also expects and demands more costs/wages to maintain their cost of living. Spurt in production prices of certain commodities also causes inflation as the price of the final product increases. High demand and low production or supply of multiple commodities create a demand-supply gap, which leads to a hike in prices.


However, spending on goods produced and sold by the consumer staples sector tends to be far less cyclical due to the lessened price elasticity of demand. Price elasticity is an economic concept that describes the change in consumer quantity demand as prices change. The demand for consumer staples goods remains fairly constant regardless of the state of the economy or the cost of the product.

Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. Consumer cyclicals tend to move along with the market, going up in bull markets and down in bear markets. A counter-cyclical stock is a type of stock with financial performance that is negatively correlated to the overall state of the economy. On the other hand, regardless of one’s employment or the state of the economy. That means people will still pay their utility bills , even when they begin to struggle financially, making it non-cyclical. For example, in an Asian community rice and vegetables are considered staples.

The diversified consumer services industry includes companies that provide services, such as education, home security, legal advice, interior design, and consumer auctions. These companies typically provide specialized services that are not classified elsewhere. Examples of diversified consumer services companies include H&R Block, Inc. and Graham Holdings Company . When the economy is doing well and money is flowing, people are willing to spend $4 to $6 for a coffee. When the economy turns and people have to be more frugal, they’re more likely to make coffee at home. Consumer cyclicals are stocks representing companies that make nonessential goods, such as luxury goods, vehicles, or entertainment products.

Best Consumer Staples Stocks of May 2023

It is computed as the product of the total number of outstanding shares and the price of each share. RevenueRevenue is the amount of money that a business can earn in its normal course of business by selling its goods and services. In the case of the federal government, it refers to the total amount of income generated from taxes, which remains unfiltered from any deductions. Automobiles & Auto-Components Industry – Automobiles include cars, motorcycles, and other general types of vehicles. Components are the parts used in the creation and maintenance of vehicles.

A staple in an American diet might be red meat and potatoes for example. After conducting extensive market research studies many companies develop consumer advertising to target their ideal market segment. This website is using a security service to protect itself from online attacks.

  • We also reference original research from other reputable publishers where appropriate.
  • Consumer discretionary is an economic sector comprising non-essential products and services that individuals may only purchase when they have excess cash.
  • Along with food, personal hygiene products are among the most common products sold in the market today.
  • Many consumer staples are FMCG products, and people buy products from the consumer staple category incessantly.

The term describes products and services that are desirable for consumers, but not essential to their daily living. In other words, rather than having to buy these products because they are necessities, they have the freedom to decide—the discretion—to purchase them, or not. Consumer discretionary purchasing usually increases when consumers have more money to spend.

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Its different products are health supplements, oral care, digestive, home care, foods, OTC & ayurvedic medicine, etc. Consumer staples are the basic goods that people buy to support their everyday lives. Companies in this industry manufacture, distribute and sell products like food, beverages and personal hygiene products, which are typically less sensitive to economic cycles.

This sector includes companies that offer communication services through cellular, fiber-optic, fixed-line, wireless, and high-bandwidth networks. Their businesses follow known patterns through each phase of the economic cycle and thus tend to preserve value as the economy moves into a recession. Fidelity Select Communication Services Portfolio is one such mutual fund that grants investors exposure to this sector. A market correction occurs when the market declines between 10% and 20%.


This means that they’ll most likely save less and instead make major purchases in the following 12 months. A growing economy—expansion to peak—is usually characterized by stronger earnings for businesses and consumers. A contracting economy—contraction to trough—generally has the opposite effect.

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